Cycle shop celebrates grand reopening

Staff report
Posted 5/15/18

A grand reopening event for Big Ring Cycles will include group rides, mountain, road and e-bike demos, vendors and more. Besides an expanded service area, the remodeled space at 600 12th St., Golden, …

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Cycle shop celebrates grand reopening

Posted

A grand reopening event for Big Ring Cycles will include group rides, mountain, road and e-bike demos, vendors and more.

Besides an expanded service area, the remodeled space at 600 12th St., Golden, includes an indoor bike wash and fully automated parts cleaner.

“A world class drive train cleaning can significantly extend the life of components and the better your bike works, the more you will enjoy your ride,” Seth Wolins, owner of Big Ring Cycles, said in a statement.

The store has made service of strategic focus, Wolins said.

“It’s about creating community. We’ve invested in creating an environment for people to feel welcome, hang out and connect with other cyclists,” Wolins said in the release.

Customers, guests and staff will celebrate both the remodel and two years under new ownership with an after-hours party May 18.

Wolins purchased Big Ring Cycles from founder Scott Mormon in May 2016 with a goal to make the transition smooth and comfortable for both customers and employees. Mormon remained with Big Ring until May 2017.

Wolins’s knowledge, passion and history with bikes is evident in the collection of vintage bikes and bike parts on display at Big Ring Cycles, the release said. After working in bike shops throughout his youth and racing for years, Wolins now serves on the board of directors of the U.S. Bicycling Hall of Fame and has been a test rider for Shimano for more than 20 years.

Wolins also recently worked as a volunteer mechanic for the Officers Unity Tour, a three-day ride from New Jersey to D.C. in honor of fallen officers.

Connecting people through cycling is important to Big Ring, and the shop is committed to building a cycling community on the Front Range. Besides weekly Thursday night group road rides, the shop organizes numerous events throughout the year from fat bike events to women’s tech clinics.

At last year’s first Colorado Women’s Ride Day, 90 women ranging from novice riders to seasoned veterans road on women-led mountain bike and road rides.

The second Women’s Ride Day is planned for Aug. 5.

“We love connecting and supporting women cyclists,” store manager Helen Gardner said.

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