About mid-July, after less than two months of a year-long pilot program in Golden, the bright yellow ofo bikes have left the community. According The Golden Informer, the city's monthly community …
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About mid-July, after less than two months of a year-long pilot program in Golden, the bright yellow ofo bikes have left the community.
According The Golden Informer, the city's monthly community newsletter, ofo “came to an abrupt halt as the company pulled out of Golden and many other cities throughout the country.”
As reported in the Wall Street Journal and Golden Informer, ofo “is cutting the vast majority of its workforce in the U.S. and retreating to a handful of larger cities.” The latest news on ofo's website, dated July 9, is an announcement that ofo would not continue its pilot program in Chicago “due to (the) city's restrictive regulations” concerning permitting. The company's social media has been silent since early July, and attempts to reach the company's PR department were unsuccessful.
Austin Good with the city of Lone Tree confirmed that ofo had pulled out of that city's pilot program as well.
"We’re currently exploring next steps to continue experimenting with dockless mobility," he said.
Ofo is a dockless bike share that allows people to rent a bike through an app. Founded in Beijing in 2014, ofo launched in the U.S. in several major U.S. cities, in August last year. In it's last public statement, the company says it will focus on only "a handful" of U.S. cities for now. Those locations seem to include Seattle and San Diego based on the company's app.
Golden City Council passed the implementation of a pilot program with ofo on June 7, and the pilot program launched on June 11. The pilot program was to last one year, and possibly lead to a more permanent deal with ofo.
Providing a bike share program is a way to offer the community an alternative mode of transportation, said Theresa Worsham, Golden's sustainability coordinator, in a previous interview.
“The bike share idea is a new and quickly evolving transportation option,” said Rick Muriby, Golden's planning manager, in The Golden Informer article. “We will continue to watch the industry and evaluate other options going forward.”
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