Lakewood’s Bear Creek Lake Park could receive up to $100,000 in grants from Coca Cola’s “Take it to the Park” program, but needs help from residents to win.
Residents can vote daily at www.coke.com/parks for Bear Creek Lake Park (BCLP) until July 15.
According to Maria Ashley, public affairs and communications manager with Coke, the “Take it to the Park” program is part of the fourth annual America is your Park campaign, which emphasizes becoming active and healthy.
Allison Scheck, marketing and community relations administrator with the city of Lakewood, said the city found out about the competition through a parks and recreation publication. Since BCLP is the city’s highest attended park — with about 415,000 visits a year — she said it seemed like the natural choice to enter into the running.
“We wanted to do an awareness campaign to really get the word out to the community about this,” she said.
“Not only does first place win $100,000, second place wins $50,000 and third place wins $25,000.”
In addition to being able to vote on the Coke website, people can vote by checking in at the park on Foursquare, and by logging at least 20 minutes of physical activity at the park on MapMyFitness.
According to Ashley, more than 16,000 parks from around the country participated in the grant program last year.