The Colorado Department of Transportation is launching the second phase of its marijuana traffic safety campaign, The Cannabis Conversation. Introduced in 2018, The Cannabis Conversation is an …
This item is available in full to subscribers.
If you're a print subscriber, but do not yet have an online account, click here to create one.
Click here to see your options for becoming a subscriber.
If you made a voluntary contribution of $25 or more in Nov. 2018-2019, but do not yet have an online account, click here to create one at no additional charge. VIP Digital Access Includes access to all websites
The Colorado Department of Transportation is launching the second phase of its marijuana traffic safety campaign, The Cannabis Conversation.
Introduced in 2018, The Cannabis Conversation is an interactive campaign that invites the public, cannabis users and non-users, law enforcement, local government and the marijuana industry to participate in dialogue aimed at identifying creative solutions to the complex problem of marijuana and driving, according to a CDOT news release.
Marijuana-impaired driving continues to be a problem on Colorado roads, according to the release. From 2017 to 2018, the Colorado State Patrol noted a 25 percent increase in marijuana DUI citations, the release said, and more than 20 percent of all DUI citations in 2018 involved marijuana.
As CDOT kicks off the next phase of The Cannabis Conversation, the agency is releasing new results collected from last year's public outreach efforts.
Last year, CDOT gathered feedback from more than 15,000 Coloradans who participated in the campaign by completing an online survey, attending public meetings and/or sharing their thoughts about marijuana and driving during in-person interviews.
According to the release, some key insights from this outreach included:
* The more often people consumed cannabis, the less dangerous they considered driving under the influence of marijuana to be.
* Most daily users reported driving under the influence of cannabis.
* Many users have normalized driving high, but most still consider whether they are impaired before driving. Their top considerations are travel conditions, feeling alert enough and how recently they consumed cannabis.
* Most users are critical of laws, policies and enforcement about driving under the influence of cannabis.
A summary report of CDOT's findings is available at ColoradoCannabisConvo.com.
This year, the focus of the Cannabis Conversation will be creating a traffic safety PSA ad campaign warning about the dangers.
In the coming months, CDOT will host opportunities across the state for the public to get involved in identifying solutions, as well as helping CDOT design an education campaign on the issue. Opportunities will include public meetings and events, stakeholder workshops, online surveys and digital focus groups.
Other items that may interest you
We have noticed you are using an ad blocking plugin in your browser.
The revenue we receive from our advertisers helps make this site possible. We request you whitelist our site.