Skiing has changed a lot in recent years, and many of those changes are causing problems for the industry. The cost of the sport seems to increase every year, as does the size of the crowd skiers …
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Skiers curious about how the boots work can stop by Apex’s headquarters, 3015 Youngfield St., Suite 104, to try them out for a weekend.
To purchase and find more information, visit www.apexskiboots.com
Skiing has changed a lot in recent years, and many of those changes are causing problems for the industry. The cost of the sport seems to increase every year, as does the size of the crowd skiers have to deal with, not only on the mountain, but on the roads as well.
But not all the changes are bad ones. Just ask Roger Neiley, co-founder and vice president of products with Apex Ski Boots. Since 2006, he and the company have been finding ways to make ski boots more comfortable and warmer.
“Our biggest competition these days is the video game industry, because it keeps the next generation of skiers indoors, looking at screens,” Neiley explained. “We want to get more people out there comfortably and keep them warm so they can enjoy it.”
Recently Apex, which is headquartered in Golden, filed a patent for a key component of its two-part walking boot/chassis concept. This concept features a flexible, walkable boot that was modeled on snowboard boots and a separate, open chassis to clip in to when it comes time to actually ski.
“There were three main complaints about boots we were trying to address as a company,” Neiley said. “The first was that ski boots are cold, the second is that they can’t be worn when walking around and they’re hard to get in and out of.”
The patent was filed for the lacing method for the “Boa closure system.” The Boa improves the range and efficiency of the boot’s ability to close securely around the foot. Apex has been working with Boa for 15 years on their system.
These boots can be purchased on the company’s website, as well as local stores like Christy Sports, Sun & Ski, REI and other locations in mountain towns. Skiers who are curious about how the boots work can stop by Apex’s headquarters, 3015 Youngfield St., Suite 104, to try them out for a weekend.
The company’s first boots were carbon fiber, Neiley explained, which made them expensive but proved the core concept of improving boots was on the right track. The first mass-produced boots using more affordable materials were delivered in 2011, and the company has been growing ever since.
“Our product line is now mature, with four models covering the features that 95 percent of skiers need,” Neiley said. “We will continue to innovate with new materials and new features that make a real difference for real skiers, but our basic concept will remain the focus of our product line.”
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