Stephanie O’Rourke has always felt like she was born in the wrong generation. “I just feel like the music is better and the fashion is better from the 60s and 70s,” she said. “And it seems …
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Little Piece of My Heart
1224 Washington Ave., Golden
Stephanie O’Rourke has always felt like she was born in the wrong generation.
“I just feel like the music is better and the fashion is better from the 60s and 70s,” she said. “And it seems like other people agree.”
That latter point has been one of O’Rourke’s main takeaways since she launched Little Piece of My Heart in Loveland in 2018.
The store, which has a strong hippie bent,” later expanded with locations in Fort Collins and Boulder.
Now it’s come south to Golden, where it opened its doors at 1235 Washington Avenue on
Aug. 27. It’s a move that O’Rourke says she has had her eye on for some time.
“I grew up in Littleton and always came to Golden and it’s seriously probably my favorite city in Colorado,” she said. “I just love it.”
So what can visitors expect when they step into Little Piece of My Heart’s bright and colorful Golden interior? Offerings that run the gamut from bright floral dresses to Rolling Stones tour t-shirts to soy candles and bellbottom pants.
“I would say that we are a woman’s boutique with a free-spirited, retro vibe,” she said. “We have some cool vintage tees, some that are more Indie style, a lot of tie-dye and crazy powder. Lots of stuff with mushrooms on it, too.”
While Little Piece of My Heart leans strongly vintage, not everything in the store is from the past. The store also stocks a variety of gift items that she said are all handmade by small businesses around the country.
But O’Rourke said that if there is anything that unites the store’s offerings, it is her focus on offering “the unique stuff.”
“It’s stuff that you don’t really see in other businesses,” she said. “We’re kind of trying to celebrate edgy, free spirited women.”
That ethos is also reflected in the shop’s name, which is a nod to the song “Piece of My Heart” that was popularized when the Big Brother and the Holding Company band fronted by Janis Joplin recorded it in 1968.
O’Rourke said she has currently hired one employee for the store but is working to hire more. She said she’s also hoping to add mens clothing to the mix in the near future.
While it remains to be seen how Goldenites will receive the store, several reviews on its Facebook page point to its loyal following up north.
Sarah Elizabeth Ball was one of multiple reviewers to compliment the shop’s positive energy.
“You’ll feel it the second you walk in” she said. “And everything in the shop is one-of-a-kind.”
Laura Leah Flores-Olsen put it perhaps even more simply.
“Everything from little gifts to give to sass to self-care,” she wrote. “My favorite downtown shop.”
And if the shop’s first few days are any indication, Little Piece of My Heart will soon find its place in the downtown fabric.
“It’s such a welcoming community and that’s especially true of the small business owners,” she said. “And it seems like there is a real passion for small business in Golden which is great.”
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