There’s a new game in town

Jennifer LeDuc
Special to the Jeffco transcript
Posted 1/26/22

Flannel Jax, an indoor axe throwing and lumberjack experience center, opened in Arvada at 88th and Wadsworth in December. 

This item is available in full to subscribers.

Please log in to continue

Username
Password
Log in

Don't have an ID?


Print subscribers

If you're a print subscriber, but do not yet have an online account, click here to create one.

Non-subscribers

Click here to see your options for becoming a subscriber.

If you made a voluntary contribution in 2021-2022, but do not yet have an online account, click here to create one at no additional charge. VIP Digital Access includes access to all websites and online content.


Our print publications are advertiser supported. For those wishing to access our content online, we have implemented a small charge so we may continue to provide our valued readers and community with unique, high quality local content. Thank you for supporting your local newspaper.

There’s a new game in town

Posted

Flannel Jax, an indoor axe throwing and lumberjack experience center, opened in Arvada at 88th and Wadsworth in December. 

Billing itself as “extreme, social and fun” the venue gives participants — or “swingers” as the company calls them — the opportunity to compete against one another and hurl an axe at a target for points. Think darts, but with a three pound hatchet.

While axe throwing venues and target sports like knife throwing are gaining momentum in Colorado and nation wide, the Arvada location marks the first Flannel Jax franchise in Colorado. There are currently six throughout the United States.

Sabash Bahuguna owns the Flannel Jax in Arvada. A native of India, the Arvada resident was seeking a profitable and sustainable franchise opportunity in 2019. The the pandemic, construction and supply chain issues hampered opening, but the growth in the indoor sport industry felt too compelling. Despite setbacks, Bahuguna officially opened his facility in December 2021.

After filling out waivers and a briefing on rules and safety protocols, participants are assigned a lane — a la bowling — with two targets against a backboard and a foul line. Lane attendants guide the group through their experience, and offer scorekeeping and throwing tips.

On a recent Saturday night, Flannel Jax was bustling. Four groups spread out over seven lanes, and cheers, laughter and fist bumps punctuated the thuds of the axes hitting the pine and cottonwood backboards.

John Trimm, an Arvada native, was celebrating his 58th birthday with his wife and two other couples.

“I can still get the axe all the way to the wall,” he said, beaming after landing his axe squarely on the target.

“We just loaded up on Advil before we came,” joked friend Bridget Hart.

Dressed to impress, the group all wore flannel shirts.

Although Bahuguna owned a few flannel shirts before buying the franchise, throwing an axe was not something he’d done before, and he emphasized that’s in part what makes Flannel Jax an easy draw for anyone, regardless of how rugged or outdoorsy or athletic they think they are.

“Apart from bowling or bars or being outside, there isn’t a lot of fun things to do in this area,” Bahuguna said.

Mike Worth is the manager, and admits he had never thrown an axe before accepting the position. Demonstrating the different throwing techniques, the sports management grad hits the bullseye on his first throw.

Although Bahuguna has only been in the United States for ten years, he feels connected to Arvada as a resident, and opening a business where friends and family can have fun together and in his home town already feels like an achievement.  

“America is the land of dreams,” he said. “One of the greatest things is how everyone in here has been so welcoming and supportive. I call Arvada home now.”

Comments

Our Papers

Ad blocker detected

We have noticed you are using an ad blocking plugin in your browser.

The revenue we receive from our advertisers helps make this site possible. We request you whitelist our site.